SONO exists to create a kinder and safer world for healthy dogs and empowered dog owners

Our purpose

We are rooting for and actively working toward the well-being of dogs, starting in Finland and then on a global scale. Our hope is that all dogs find a happy home, are well-taken care of, and can thrive in life.


From our comprehensive grooming and spa services to supporting animal welfare organizations such as LNDC Animal Protection and OIPA, we are passionate about leaving a positive ‘pawprint’ on the lives of dogs around the world.


We are also committed to empowering dog owners to take better care of their furry companions through educational resources and premium quality products, clothes, and accessories for dogs.

Sustainability
care

Caring for Dogs, Caring for the Planet

Finally, our ‘why’ extends further to contributing toward a more sustainable planet. This is why at SONO, we prioritize using eco-friendly products that are safe for dogs and the planet.