Brand Story

SONO is a premium Italian dog grooming salon and consept boutique located in Espoo, Finland.

The idea for SONO was born in 2022 when our founder Victoria, saw the need for a more personalized grooming approach for dogs. She also saw the value of a more comprehensive and exclusive selection of dog products, clothes, and accessories in a fairly generic market.

This inspired her to create a luxurious and safe space for dogs to experience professional grooming and care catered specifically for their coat type, size, and breed.

The name SONO was born from the fusion of ‘SOuth’ and ‘NOrth’, a representation of the life and travels of our founder Victoria, who has spent the last 15 years living between Norway and Italy.

Luxury
Care

Our Core Values

Care

We believe that by caring for our furry clients and their humans and by treating them with the kindness and attention they deserve, we make the world a better place for them. We offer our clients a personalized and thoughtful approach, a stress-free environment, and premium quality products and merchandise so that they can walk away feeling loved and cared for.

Passion

Our work begins with passion and our unconditional love for dogs. We find so much joy in working with animals and being able to transform their lives and the lives of their owners. To us, this is more than a job. It is a deep love and a calling that makes us more effective, more empathetic, and more caring as groomers.

Quality

We believe our furry clients and their owners deserve nothing but the best. From the level of service we offer, to the products we use on our dogs, we work hard to offer an excellent and luxurious experience for our clients and their dogs. Our value of quality extends even further to the clothes and accessories we sell. Our products are mostly hand-made and of premium quality, imported from Italy and beyond.

Sustainability

We work hard to not only care for our furry clients but also to take care of our earth. We are believers that small, consistent actions can have long-term, significant impacts. Therefore, we strive to do our part for a safer and more sustainable future for generations to come. We practice this by mostly using products that are earth-friendly, free from harmful chemicals, and use recyclable packaging. We also collaborate with other brands that value sustainability and reflect it in their manufacturing and packaging process. In addition, we support organizations such as One Tree Planted that are making a difference on behalf of our planet.

Individuality

In Italian, SONO means ‘I AM’, and we are a brand that celebrates individuality both in dogs and people. We believe that every dog is unique and deserves a bespoke approach. This is reflected in our custom packages and the exclusivity of the products we offer. Through grooming and the right accessories, we accentuate not only the individuality of the dog but also the owner.

Expertise

At SONO, we are dedicated to providing the best possible care for our clients by continuously refining our skills and knowledge. Our founder, Victoria, has had the opportunity to study at renowned grooming academies in Italy and has gained valuable experience over the years, which she now brings to SONO with care and passion.

We believe knowledge empowers, and that is
why we also go the extra mile to inform and
educate our clients on how best to take care of
their beloved pets.

Our Ethos

We are not only passionate about caring for our furry clients, but our mission extends to creating a better world for all dogs while also being kind to our planet. This is why choosing to use plant-based, eco-friendly products and partnering with brands and organizations that value sustainability is an important part of our ethos.

Choosing SONO means your dog will be safe, deeply cared for, and in expert hands. Your dog’s peace, health, and well-being are of utmost importance to us, and we would be incredibly honoured to be able to care for your furry companion.

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